1. Respect Nature
We provide a comfortable lifestyle that fuses with nature, hoping that the earth will always be simple and beautiful. We offer services from advising uses of natural materials to proposing lifestyle design.
2. Share the Pleasure of Handcrafts
We challenge the current consumerism and industrialized production society by creating as much as possible by hand, and sharing the joy of "handicrafts" with as many people as possible.
3. Create Imaginatively
Based on experience with our own senses, and breaking away from the status quo, we create new ideas. We wish to serve as a meeting point for such ideas and the customers. We continue to provide information for better understanding by the American society.
4. Explore Adventurously
New York embraces people of different nationalities, pasts, and ages in its melting pot. Emulating its heart, curiosity and adventurous spirit which have not changed since the days of the Pioneers and without being too caught up with making mistakes, our challenge lies in bringing about environments and products that are both exciting and comforting.
5. Express the Love for Japan
We wish to play the role of creating a positive relationship with Japan, using our unique products and methods to bridge the cultures. We strive to present a lifestyle of which we Japanese can be proud.